PARTNERSHIP BETWEEN DEEBEE COMPANY LTD AND SERAC INTERNATIONAL PTY

The Serac system offers Deebee Company a complete turnkey operation and support, from the establishment of the manufacturing operation to the providing of the branded packaging. To this end:

•  Serac has entered into a license arrangement with Deebee Company Limited

•  A protected territory (in this case, Nigeria) has been granted to Deebee Company Limited.

•  Serac supplies all the machinery required for the operation, including the filling line, water purification plant etc.

•  Serac International will install and commission the entire ZOOM factory, and provide certificated training to Deebee staff.

•  Deebee Company Ltd will purchase all pouches, formulation, concentrates, etc from Serac in order to maintain international uniformity of taste and appearance.

•  Deebee Company Limited will also purchase some locally available raw and packaging materials from sources within the country.

•  In keeping with efforts to achieve competitive pricing, Serac will continually be using its purchasing leverage to acquire the best prices and pass the benefits on to Deebee and other franchisees.

•  Being part of a larger international body comprising franchisor and franchisees from around the world, will afford Deebee the opportunity to exchange views and contribute experience within a larger network than would be available within Nigeria only.